We find IMRG’s insight highly useful in informing our testing programme – we made a simple change to our checkout form, based on insight from IMRG, and saw an uplift of +10% in conversions.

Daniel McGinley, European Head Of Ecommerce & Digital Marketing, Rocket Dog

We find IMRG’s data benchmarking very useful in understanding our place in the market. The IMRG consultancy layer on top of that really helps steer where we focus attention in developing our strategy.

Alex McCracken, UK Digital Trading Manager, The White Company


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